ARCH is a creative partner for people building something meaningful.
Hi, I’m Lissie
I’m the founder of Arch, a creative studio specializing in brand strategy and creative direction, based in Boca Raton, Florida
My work lives at the intersection of brand strategy, creative direction, social-first marketing, storytelling, and experience. I help turn ideas into brands people can feel, brands that create desire, spark joy, and invite people into a world they want to be part of.
I’m most known for my work with Espresso Joint, an incredible spot based in Boca Raton, Fl. I had the honor of building the brand and continue to support its evolution through creative direction and brand strategy. It is one of the most visible expressions of my work, but it is also part of a much larger creative practice.
Across every project, my goal is to understand what makes an idea special and find the most powerful way to bring it to life.
My approach to marketing begins with attention. I create for the screen, but I think beyond it. I want the work to make people stop, feel something, become curious, and move closer to a product, experience, place, or story.
That is what social-first marketing means to me.
My work has generated videos with more than 600,000 views, posts shared over 2,000 times, and campaigns that have brought more than 400,000 people to a brand’s page. But the numbers are not the point.
What matters is where that attention is directed.
I believe attention should be given to the products, experiences, ideas, and moments that genuinely deserve to be seen. My role is to recognize their potential, shape the story around them, and create the movement that brings people toward them.
I’m most inspired by projects that allow me to become more than a service provider. I love becoming a partner, a strategic collaborator who believes deeply in the vision, brings a distinct creative perspective, and helps build something meaningful alongside the people behind it.
About Arch
Arch takes its name from the word archangel.
It was inspired by my belief that art and divinity are not separate. Creativity, to me, is a spiritual practice. It is a way of listening, seeing, translating, and bringing something into the world that did not exist before.
My ability to create movement around a project is deeply supported by my practice of Kundalini yoga, my relationship with myself, my intuition, and my connection to a world that holds so much beauty.
Arch is the space where strategy and intuition meet.
It is where ideas become identities, stories become experiences, and creative vision becomes something people can see, feel, and participate in.
Bring me your ideas, passions, and projects.
I’m excited to hear what you are creating, understand what makes it meaningful, and explore what we can build together.